Constantly balancing fast-moving marketing demands, shifting priorities, and overworked teams? Welcome to the modern creative team. Yet today campaign requests flood in long before project direction or strategic goals are clearly defined, while the pressure to increase speed to market is greater than ever.

Worse, with AI in the picture, stakeholders now feel that anything is possible, introducing a new work stream without priority or leadership interest in constraints.

To survive, ops leaders must operate in the messy middle, translating ambiguous directives, identifying and removing bottlenecks, and building critical relationships in the midst of chaos. But how?! Let’s discuss!

In this session, we’ll explore ways to:
• Realign partner expectations around top priorities
• Establish cross-functional trust while delivering on fast-moving marketing requests
• Guide stakeholder communications effectively during ambiguous project phases before clarity exists

Bring thoughts, ideas and questions for a facilitated, interactive discussion with up to 12 senior creative operations leaders at high profile brands. 

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